The way parents discover and choose camps is changing quickly. From traditional search and social media to AI-powered platforms and emerging digital channels, families now have more ways than ever to research, compare and make decisions about summer camp. Join us for a timely conversation exploring how today’s young families are finding day camps and sleepaway camps, and what camp leaders can do to make sure they’re being found. Our panel will discuss the evolving search landscape, the growing influence of AI on discovery and decision-making, and how camps can build a smarter, more effective marketing strategy across search, social, programmatic advertising, email, camp fairs, print, TV and digital TV. Speakers: Kyle Medeiros Stacie Goldberg Alex Schweitzer Kevin Kelly Trevor Loeschen Anthony Gallace Closed captioning will be available. Those who wish to access it may select it by selecting "live transcript" once joining the webinar.