22 Jun 5 Keys to a Successful Coronavirus Customer Email
Whether your business is still closed or you’re beginning to see the glimmer of reopening with phase 2 from the coronavirus pandemic, it’s important to communicate with your customer base.
The easiest way to do that is through email, and now — with mindshare tuned in to inboxes more than ever — is a good time to do it. Did you know more than 99% of consumers check their email every day, 15 times a day on average according to DMA Insights?
Here are some points that you should be making, followed by an example of wording you can use in your email.
1. Strike a note of empathy
Dear Customer –
The last three months have been most challenging for all of us. It’s our intention to return to a semblance of “normal” as soon as New York State and the CDC recommendations allow us.
We are thinking about our customers and look forward to serving you again when lockdown recommendations have been lifted.
2. Tell them the safety precautions you are adopting
The safety of our customers has always been our priority, and that instinct has been amplified given the current circumstances. That’s why we’ve been enforcing social distancing and other best practices in the midst of COVID-19.
Safety recommendations will likely change according to the CDC and New York State, but rest assured we’re staying up-to-date. We’ll share this information on our website as soon as we get it.
3. Offer ideas on how they can support your business
Our customers have always been the heart of our company, the reason why we’re in business. For that, we’re grateful and look forward to your ongoing support.
Please tell a friend or family member about us. Shop online [insert link to website] and enjoy special pricing and discounts. Connect with us through our website and social media. This is where you’ll find any updates on how we’ll be managing the safety of our customers and our staff.
4. Tell them about status of reopening/plans
Unfortunately, we’re uncertain when things will be “back to normal,” but there are encouraging signs for the coming weeks. Phase 2 is beginning and we’re taking every precaution to keep bending the curve. We know you are too.
To us the most important thing is to make sure that when we do reopen it’s in a safe environment. To that point, when we do open, we’ll be using enhanced health and cleanliness protocols like social distancing stickers, hand sanitizer stations, sneeze guards at the front desk, etc.
5. How can customers stay in touch?
Subscribe to our newsletter or follow us on social media. That’s where we’ll first update you with any news on reopening. If you have any questions that we have not addressed via this email or on our website, don’t hesitate to reach out to us. We’re available to answer questions and concerns, and look forward to the day when we no longer need to lockdown. We’re ready for the bounce back — and we hope to see you there.
Looking to amplify your message? Want to reach new customers as you begin reaching out to your local customer base?
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