3 Tools to Upgrade Your Email Marketing Game

3 Tools to Upgrade Your Email Marketing Game

email marketing tools

You’ve got a pretty good idea how to craft email subject lines and CTAs, so here are some tools that will help implement your email marketing strategy.

1. Mail Chimp

When it comes to sending emails and improving their performance, MailChimp is a trusted option. You can import lists, create and send campaigns, and build your audience. You can even send out surveys.

It gives you the option to choose who gets an email — you can send to a specific segment by using filters that allow you to send to a previously created segment or to cut and paste from an email address list.

The tracking options give you intelligence on who has opened your emails and which campaign links received the most clicks. “Auto-responders” takes this functionality further, allowing you to segment users based on actions they take (auto-responders is not available on the fee option).

After sending out your email, MailChimp allows you to integrate your social channels to post regular updates on Twitter and Facebook.

Pricing: Free subscription for 2,000 subscribers or 12,000 emails per month. For an unlimited account, pricing starts at $10.

2. MailGenius

Landing in your recipient’s spam folder can torpedo even the best conceived email marketing campaign. Enter MailGenius, a free tool that helps you avoid this ugly fate.

The software allows you to run a deliverability test to ensure your email actually reaches your recipient’s inbox — the key to getting opened. It also does a good job explaining how to fix any issues you may have with your email copy or subject lines that are triggering problems.

Pricing: Free.

3. Flashissue

Up your newsletter game with this tool that combines email marketing with content curation.

When crafting your content, this tool allows you to pull from blog posts or search the web and it summarizes the content for you. In the editor function you can customize the headline and article descriptions for your readers so you can deliver a tailored message.

Then you upload a banner and decide the best way of delivering it — there are plenty of options here, as you can send your newsletter through Flashissue itself or Gmail, Facebook, LinkedIn, Twitter, Google+ and other platforms as well.

Pricing: The free Solo plan gives you 25 contacts a month with unlimited emails; group plan starts from $5 per month with 250 contacts.


Interested in discussing how to get more from your email marketing efforts and your overall digital strategy and goals?