26 Jul 4 Website Platforms to Help Your Business
Building a website for your business takes time. So if you prefer to instead focus on your product line and lead generation, then maybe a web developer is worth the investment. Here’s an overview of a few on the market:
Squarespace
This platform checks the boxes for smaller online stores: its built-in functionality allows you to accept credit cards, track your customers, create gift cards, and more.
You’ll get even more functionality if you install some plugins, like tracking your inventory and highlighting certain products.
Pros: Easy-to-use, beautiful design
Cons: Less than stellar SEO, functionality sometimes hidden by tabs and sidebar menu
Wix
This drag-and-drop builder is easy to use, beautifully designed, and lets you customize at will.
However, it doesn’t offer the best e-commerce store tools. So if you’re planning to scale your business, this might not be the best solution.
Pros: Easy interface, lots of customization, and many apps
Cons: No 24/7 customer service
Weebly
This is a bang-for-your-buck option with good-looking websites —so long as you don’t need an abundance of fancy features. An intuitive drag-and-drop functionality allows you to easily set up your pages, and default templates look super on desktop and mobile.
Pros: Great looking sites, affordable
Cons: Pay more for e-commerce tools, so-so blogging capabilities
WordPress
This is the go-to for many business owners, with tons of themes and best-in-class built-in blogging. Add a few plugins and you can get e-commerce solutions that rival the best e-commerce website builders.
One drawback is that to take advantage of WordPress’ capabilities, it requires more work and know-how on your part — perhaps not suited for businesses that just want a small, simple website.
Pros: Great blogging and SEO tools
Cons: Steep learning curve
All of these builders include a free domain for one year when you pay for a plan — something you should absolutely do when you build your business website.
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If you don’t trust your design or tech expertise, you might get better results from someone who knows how to build websites — like Schneps Media. Our team would be happy to assist you with that and your overall digital strategy and goals.
[Photo via Weebly]