Bernard Macias

Associate State Director for Long Island


Macias serves as the Associate State Director for Long Island. In this role, Macias oversees community outreach and engagement, local member experiences, federal, state and local advocacy organizing, and directs the Island’s more than 400 very active AARP volunteers and its membership of close to 500,000 – across both Nassau and Suffolk County. His extensive experience in advertising and marketing, and his expertise in engaging multicultural audiences brings valued and perspective to AARP New York’s work to help 50+ Long Islanders live their best life.

Macias was the Account Director on the AARP Account Management team at d’exposito & Partners, managing AARP’s Multicultural Markets and Engagement account, for all Hispanic/Latino campaign initiatives. Macias has extensive marketing experience and broad expertise in creating unique and dynamic community programming. Prior to joining d’exposito & Partners, he worked as Management Supervisor at GlobalWorks, a NY multicultural ad agency, managing the Cablevision account, for residential mass, direct marketing and business-to-business initiatives. Bernard began his advertising career at Wunderman Worldwide in the area of media planning and buying. Later, he worked for Marti Flores Prieto & Wachtel/New York, a division of J Walter Thompson, on Rums of Puerto Rico and Puerto Rico Tourism Company. His interest in the Hispanic market led him to work at The Bravo Group/Young & Rubicam, where he was responsible for the planning and execution of several direct marketing accounts at BravoDirect, servicing clients such as AT&T, Citibank, H&R Block, and USPS. Macias later moved to McCann Erickson where he brought with him his combination of advertising and direct marketing experience to work on UPS International managing all the efforts in Latin America. His agency work has led him to work in Argentina, Brazil, Chile, Mexico and Puerto Rico. His passion for understanding all marketing disciplines later led him to work at Long Island headquartered – Don Jagoda and Associates, a 50 year-old and industry-respected full-service promotion marketing agency, where he served as Director of New Business Development for Hispanic Market contest promotion/sweepstakes marketing.