Rose Ferreira
Senior Director of Recreation
Triboro Center for Rehab & Nursing
Rose is Senior Director of Recreation Services at Centers Health Care, the largest post-acute healthcare provider in New York. She oversees the Recreation Directors at all 48 skilled nursing facilities in the Centers Health Care continuum. Rose also serves as Director of Therapeutic Recreation and Volunteer Services at Triboro Center, a 405-bed facility located in the Bronx. Rose has been in Therapeutic Recreation since 2008 and is passionate about improving the quality of life of patients and residents through recreation and leisure.
Rose is a graduate of SUNY Cortland, where she pursued her post-graduate certificate in Therapeutic Recreation. She is also CTRS credentialed by the National Council for Therapeutic Recreation Certification.
During the COVID-19 pandemic, she has worked to provide all the tools and resources needed by the facilities to keep residents engaged despite the challenges presented by social distancing. Rose has also developed protocols to keep residents and their loved ones in touch through virtual communication on platforms such as WhatsApp and FaceTime.
Rose has developed a new initiative called the Employee Morale Champion, a project she trialed at Triboro Center before introducing it to the other Centers. The initiative creates a positive and thriving environment for employees, encouraging them to provide higher quality care to residents, leading to greater outcomes.
Rose is an advocate for Therapeutic Recreation, recognizing its importance in serving those with disabilities. She is committed to spreading awareness of Recreation in the Healthcare field.
Rose describes her career as fun, challenging and fulfilling. She finds that the opportunities she creates for her residents to experience happiness and enjoyment are most rewarding.