Juliana Curran Terian Headshot

Juliana Terian


President & CEO
Rallye Motor Company

Juliana Curran Terian is the President and Chief Executive Officer of the Roslyn-based Rallye
Motor Company, among the most successful luxury auto dealerships in the tri-state region,
offering Mercedes-Benz, BMW, Lexus and Acura vehicles. The company consistently scores highest in the region in annual customer satisfaction rankings and regularly finishes in the Top 10 in overall annual sales in the nation. Ms. Terian assumed the role of CEO in 2002 after her husband Peter, who founded the company in 1958, died following a long struggle with cancer.
She oversaw the design and construction of the BMW dealership, and later the Acura and Mercedes stores, ensuring the facilities serve as environmentally conscious, sustainable structures that complement the region’s landscape.

The Rallye Motor Company is visible throughout the year, supporting organizations focusing on children’s wellbeing, women’s health, animal rights and pet adoption, military veterans, and other community and family events. Ms. Terian personally oversees and funds The Terian Foundation that focuses on student arts scholarships and environmental competitions.

She is aboard member of The Hirshhorn Museum of Art of the Smithsonian Institution in Washington, D.C., and is a William Cullen Bryant Fellow at the Metropolitan Museum of Art, and is a Trustee Emeritus of our Pratt Institute, where she earned her Bachelor of Architecture degree.