Insights

George Tenedios, CEO and co-founder of fresh&co, doesn't sleep well. The insomnia started in March, when the pandemic forced him to shutter all 19 of his fast-casual, locally sourced fresh-food restaurants. “The thought of losing the brand entirely continuously runs through my head,” said Tenedios, who...

You’ve got a pretty good idea how to craft email subject lines and CTAs, so here are some tools that will help implement your email marketing strategy. 1. Mail Chimp When it comes to sending emails and improving their performance, MailChimp is a trusted option. You can...

Your email marketing campaign isn’t just about your business or your products. At the most basic level, it’s meant to connect with people. And to do that most effectively you need to appeal to your audience’s state of mind. That’s where knowledge of psychology can give...

The most useful tool in your arsenal of marketing tactics is the Call to Action — aka CTA. It’s a phrase that appears in your email that captures a reader’s attention and makes them act in a certain way — to click, or, in marketing lingo,...

The bounce back for New York City businesses is coming. "The minute it's safe to come out and play in New York, New York will resume," said Barbara Corcoran in a recent Q&A hosted by New York Residential Agent Continuum. "New York always comes back...

Whether your business is still closed or you're beginning to see the glimmer of reopening with phase 2 from the coronavirus pandemic, it’s important to communicate with your customer base. The easiest way to do that is through email, and now -- with mindshare tuned in to inboxes...