Insights

So it's been a while since you’ve paid attention to your website. Here are five signs that you need a refresh. 1. Your website doesn’t display well on multiple devices In the time since you’ve refreshed your website, the world has gone mobile. More than 50%...

According to Hubspot, business email lists shrink by about 22% every year — that’s customers and prospects opting-out, changing addresses, or abandoning old accounts only used for filling out forms on websites. Consistently building an email list is like plasma to businesses. Here are some easy...

George Tenedios, CEO and co-founder of fresh&co, doesn't sleep well. The insomnia started in March, when the pandemic forced him to shutter all 19 of his fast-casual, locally sourced fresh-food restaurants. “The thought of losing the brand entirely continuously runs through my head,” said Tenedios, who...

You’ve got a pretty good idea how to craft email subject lines and CTAs, so here are some tools that will help implement your email marketing strategy. 1. Mail Chimp When it comes to sending emails and improving their performance, MailChimp is a trusted option. You can...

Your email marketing campaign isn’t just about your business or your products. At the most basic level, it’s meant to connect with people. And to do that most effectively you need to appeal to your audience’s state of mind. That’s where knowledge of psychology can give...

The most useful tool in your arsenal of marketing tactics is the Call to Action — aka CTA. It’s a phrase that appears in your email that captures a reader’s attention and makes them act in a certain way — to click, or, in marketing lingo,...

The bounce back for New York City businesses is coming. "The minute it's safe to come out and play in New York, New York will resume," said Barbara Corcoran in a recent Q&A hosted by New York Residential Agent Continuum. "New York always comes back...